Glossary
A
A/B Testing
Above the Fold
Accelerated Mobile Pages (AMPs)
Ad Impressions
Advertorial
Affiliate Marketing
Algorithm
Algorithm Updates: 11 Years of Google
Alt text
Ambient Sound
Analytics
Anchor text
Aperture
Aspect Ratio
B
Backlight
Backlinks
Banner Ads
Benchmarking
Bleed
Boilerplate
Bokeh
Boosted Post
Brand Awareness
Branding: Style Guides
Brand Equity
Brand Journalism
B-roll
Bumper Ad
Burst Mode
Business Continuity Planning (BCP)
Buyer Persona
Buyer’s Journey
C
Canonical Tags: What is a Canonical Tag?
Churn Rate
Cinematography
Click-through Rate (CTR) Basics
Clinical Trials
CMYK
Color Theory
Commercialization
Competitive Analysis
Content Calendar
Content quality
Content writing
Content: How do you create content from existing content?
Content: How many blog posts per week should I write?
Content: Is blogging a waste of time?
Content: Selecting Images
Content: What is an ideal blog post length?
Content: What is considered duplicate content?
Content: Why should I write?
Conversion Rate
Cookies
Copy
CPA
CPC
CPM
Crisis
Crisis Management
Crisis Communication
Crisis Plan
CRM
CTA
D
Data privacy standards
Depth of Field (DoF)
Direct Message (DM)
Disaster Recovery Plan (DRP)
Disclosures
Display advertising
Drupal
E
Earned media
Ecommerce: Shopify vs. WooCommerce
Email Marketing
Embargo
Emergency Response Plan (ERP)
Engagement Rate
Exclusive
Exposure
F
Feasibility Study
File types to know
Fill Light
Flack
Focal point
Focal length
Frame Rate (FPS)
G
GA4
Geotargeting
Gimbal
Google 3-Pack
Google commands
Google Disavow Tool
Google Images: Ranking in Google Images
Google Images: Using Google Images
Google Search Console
Google Trends
Google: How do I know if my website is being indexed on Google?
Google’s URL Inspection Tool
Grid system
Guest Blogging
H
Hashtag (#)
Hierarchy
Histogram
House Organ
Hreflang tag
HTTP vs. HTTPS
I
Ideal Customer Profile (ICP)
Impressions
Incident Command System (ICS)
Influencer
Influencer Marketing
Infographics
Innovation: Staying Competitive
Inserts
Intellectual Property (IP)
Internal linking
ISO
J
K
Kerning
Key Performance Indicator (KPI)
Keywords
Keywords and LSI Keywords Placement
Key Light
L
Landing page
Lavalier Microphone
Layout
Leading
Local citations
Local SEO: How do you do local SEO?
Local SEO: How do you do local SEO for multiple locations?
Local SERPs
Long-tail keywords
Lookalike Audiences
LUT (Look-Up Table)
M
Market segmentation
Marketing attribution
Marketing Audits
Marketing automation
Marketing: 4 Ps
Marketing: Artificial Intelligence and Machine Learning
Marketing: How to Open and Close Top, Middle and Bottom of the Funnel Sales Leads
Marketing: What is a good marketing strategy?
Masthead
Media kit
Meta descriptions
Mitigation
Mobile apps
Mobile Ecommerce
Mockup
Multi-Channel Marketing
N
NAP
Native advertising
Newsjacking
Noindex
O
Open Innovation
Organic Reach
Organic SEO and PPC
Orphan Pages
Owned Media
P
Paid social
Pantone Matching System (PMS)
Page speed
Patent
People Also Ask
Platform-Specific Metrics
Post-Production
PPC
Preparedness
Pre-roll
Press accreditation and badges
Press coverage for events and conferences
Press kits
Press room management
Press trips
Project Management Methodology
Proof of Concept (PoC)
Prototype
Public Relations (PR)
Public Relations (PR) and Content Marketing
Public Relations (PR): Awards
Public Relations (PR): International Media
Public Relations (PR): Satellite Tours
Public Relations (PR): How do you write a press release?
Public Relations (PR): What are the different types of press releases?
Public Relations (PR): What is the most important part of a press release?
Q
R
R&D Tax Credits
Raster graphics
Rank: Why am I losing my position in SERPs?
RankBrain
RAW
Recovery
Redirects: 301, 302 and meta refresh
Regulatory Approval
Reputation Management: B2C and B2B Reviews
Research and Development (R&D)
Resilience
Responsive Website Design
Resolution
Retargeting
Reviews
RGB
Rich snippets
Risk Assessment
Robots.txt
ROI
S
Scalability
Schema Markup
Search Volume
SEO
SEO 5-Step Plan
SEO Analysis
SEO: Amazon
SEO: How do I improve my SEO?
SEO: How do I start learning SEO?
SEO: How do I write SEO content for my website?
SEO: International
SEO: On-page and Off-page SEO
SEO: What is a Search Engine Spider?
SEO: What is website optimization?
SEO: When should I optimize my website?
SERP Basics
Shareable Content
Shotgun Microphone
Shutter Speed
Sitemap: How do you make a sitemap?
Social Listening
Social Media Basics
Social Media Advertising
Social Media: Ads
Social Media Monitoring
Social Media: Social Media Metrics
Social Media: Tracking Your Social Media Success
Stakeholder
Storyboard
Submitting a sitemap
Survey Design and Sample Surveys
T
Target Audience
Technology Transfer
Thought Leadership
Title tag
Typography
U
Understanding Search Engines
Unique Selling Proposition (USP)
User Experience (UX)/ User Interaction (UI)
User Generated Content (UGC)
V
Vanity Metrics
Vector Graphics
Video: Creating an Effective Video
Video: Is video important in marketing?
Video: Thumbnails
Video: Video SEO
Video: YouTube vs. Website
View Through Rate (VTR)
Viral content
Visual identity
Vulnerability Assessment
W
Webinars
Website 101
Website Migration
Website Migration and SEO
Website: What is a good website design strategy?
Website: What is Universal Search?
Website: Why is SEO important during a website redesign?
Whitespace (or Negative Space)
Wire Service
WordPress
X
Y
YouTube: Ads
YouTube: Best Practices
YouTube: Creating Videos
YouTube: Data
YouTube: Is YouTube advertising effective?
YouTube: Optimizing Videos
YouTube: Video Tags
YouTube: YouTube SEO
Z
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