Marketing & Advertising

How you think your customers are searching for you, how they actually find you, how you want them to find you and how they desire not to be found requires a complex understanding of human behavior, analytics, and research. At Grozina, we apply our knowledge to make your advertisements and marketing campaigns not only make you stand out, but in front of the right audience. We know how to shift mindsets, and how to get to the hearts of the people that want your product or service – and we will always do it honestly.

  • DIGITAL AND TRADITIONAL MARKETING
  • SOCIAL, EVENT, BILLBOARD, RADIO, PODCAST, TV AND YOUTUBE/VIDEO ADVERTISING STRATEGIES
  • LEAD GENERATING MEDIA PLANNING
  • CREATIVE CAMPAIGN DEVELOPMENT (INCLUDING PHOTO AND VIDEO)
  • ADVERTISEMENT DESIGN AND MEDIA IMPLEMENTATION
  • PAID AND ORGANIC SEARCH ENGINE MARKETING AND ADVERTISING (PPC)
  • MARKETING CAMPAIGNS, OPENING AND REPOSITIONING
  • DESTINATION MARKETING
Public Relations

With editorial, technical writing and creative skills, our experience ranges from press release writing and distribution to high-quality editorial placements in international luxury publications and local news outlets. We work strategically, we evaluate your goals and business and we implement a plan of action that will lead to the best results. We have worked with a variety of companies, in a variety of industries and we have the skills and international links in the media industry should you wish to launch your product or brand globally.

  • INTERNATIONAL MEDIA RELATIONS AND PRESS TRIPS
  • PRESS COVERAGE AND EDITORIAL PLACEMENTS
  • PRESS RELEASE WRITING AND DISTRIBUTION
  • PRESS CONFERENCE MANAGEMENT AND EVENT COVERAGE
Social Media Management

We help individuals, family businesses and established companies understand what works, but more importantly, what doesn’t with their audience. We think differently and we create new ways of targeting customers. We give guidance and solutions to achieve high engagement scores and results, and we execute social media marketing campaigns and creative content across a variety of different social media platforms with the appropriate messaging that lead to results.

  • CONTENT DEVELOPMENT AND PHOTOGRAPHY/VIDEOGRAPHY FOR SOCIAL SHARING AND ENGAGEMENT
  • INFLUENCER MARKETING
  • PAID/EARNED MEDIA PLACEMENTS
  • SOCIAL MEDIA MANAGEMENT
  • SOCIAL MEDIA CAMPAIGNS AND MARKETING
Content Writing & Development

If you are looking to engage your audience locally, regionally, nationally or internationally, you must know how to articulate your brand in a captivating enough way to create change in consumer behavior and perception, despite the variety of different cultures, forms, language and communication barriers. Done right, clients will come to you instead of you having to go to them. From narrative development to copywriting and detailed editing, we go through all the data and content and we find the information that is fundamental to the success of your business and we develop your story around it.

  • CONTENT CREATION FOR WEBSITE AND SOCIAL ENGAGEMENT
  • COPYWRITING AND EDITING
  • STORY/NARRATIVE DEVELOPMENT
  • BRAND POLISH AND ENHANCEMENT
Event Management & Promotion

Great event management comes with experience. From organizing city-wide fireworks to private cocktail receptions and charity fundraisers, we’ve done it. No event is the same and we understand how important it is to you. We have experience managing tight budgets, obtaining sponsorships, creating marketing collateral and making sure that your event starts and finishes on time.

  • STRATEGIC PARTNERSHIPS, SPONSORSHIPS AND BRAND COLLABORATIONS
  • EVENT CREATION, PLANNING AND COMMUNICATION PLANS
  • EVENT MARKETING MATERIALS AND PHOTOGRAPHY/VIDEOGRAPHY
  • FUNDRAISING STRATEGY
  • EVENT INVITATIONS, DESIGN AND MARKETING
Web Design & SEO

We tailor our services for you to ensure that your site and content is optimized through meta-tagging, coding, link building and keywords to increase the organic visibility of your company on search engines. We stay informed of latest developments and we will enhance your existing site or build a new one.  We run comprehensive reports, write content and apply changes to increase engagement, direct traffic and conversion rates on your website and your PPC campaigns.

  • WEBSITE DESIGN, MAINTENANCE, HOSTING AND DEVELOPMENT
  • SEARCH ENGINE OPTIMIZATION STRATEGIES
  • GOOGLE ANALYTICS AND TRACKING
  • SOCIAL INTEGRATION
  • E-COMMERCE
Branding & Logo Design

We believe that central to each company is their unique culture and identity – that which makes them stand out from the rest. This is why we think that an important aspect of your brand is the creative design behind it. At Grozina, we think that physical evidence is more effective than it’s alternative. We have worked with everyone from governments to small business owners in helping to create their brand and vision into reality, while simultaneously being sensitive to their unique and individual needs.

  • BRANDING AND MARKETING COLLATERAL 
  • GRAPHIC DESIGN 
  • LOGO DESIGN
  • BROCHURE DESIGN AND OTHER PRINTED MATERIALS, ANNUAL REPORTS AND PRESENTATIONS
  • DESIGN OF BANNERS, UNIFORMS AND OTHER CREATIVE MARKETING MATERIALS
Crisis Management

Crisis strikes when there is disorder, chaos, uncertainty and poor management of resources. We provide our clients a disciplined approach in dealing with media, employee and client inquiries and at times, save their organization from irreversible disaster that builds their reputation at the same time.

  • CRISIS MANAGEMENT TRAINING/WORKSHOPS
  • CORPORATE COMMUNICATIONS & SPEECHWRITING
  • PUBLIC SPEAKING TRAINING
  • PUBLIC ENGAGEMENTS & REPRESENTATIONS ON BEHALF OF CLIENTS
  • REPUTATION MANAGEMENT
  • ONLINE REVIEWS