Marketing & Advertising

How you think your customers are searching for you, how they actually find you, how you want them to find you and how they desire not to be found requires a complex understanding of human behavior, psychology, analytics, and research. At Grozina, we apply our knowledge to make your advertisements and marketing campaigns not only make you stand out, but in front of the right audience to obtain the best results. We know how to shift mindsets, and how to get to the hearts of the people that want your product or service – and we will always do it honestly.

  • DIGITAL AND TRADITIONAL MARKETING (ONLINE AND OFFLINE)
  • SOCIAL, EVENT, BILLBOARD, RADIO, PODCAST, TV AND YOUTUBE/VIDEO ADVERTISING STRATEGIES
  • LEAD GENERATING MEDIA PLANNING
  • CREATIVE CAMPAIGN DEVELOPMENT (INCLUDING PHOTO AND VIDEO)
  • ADVERTISEMENT DESIGN AND MEDIA IMPLEMENTATION
  • PAID AND ORGANIC SEARCH ENGINE MARKETING AND ADVERTISING (PPC)
  • MARKETING CAMPAIGNS, OPENING AND REPOSITIONING
  • DESTINATION MARKETING
Public Relations

With editorial, technical writing, research and creative skills, our experience ranges from press release writing and distribution to high-quality editorial placements in international luxury publications. We work strategically; we evaluate your goals and business and we implement a plan of action that will lead to the best results. From local news channels in the Caribbean, to private publications in FBO’s around the world, we get you in front of the right audience that will best accomplish your goals.

  • INTERNATIONAL MEDIA RELATIONS AND PRESS TRIPS
  • PRESS COVERAGE AND EDITORIAL PLACEMENTS
  • PRESS RELEASE WRITING AND DISTRIBUTION
  • PRESS CONFERENCE MANAGEMENT AND EVENT COVERAGE
Social Media Management

We help individuals, family businesses and established companies define their audience and understand what works, but most importantly, what doesn’t work with them. We think differently and we create new ways of targeting customers. We give guidance and solutions to achieve high engagement scores and results, and we execute social media marketing campaigns and creative content across a variety of different social media platforms with the appropriate messaging for the best results.

  • CONTENT DEVELOPMENT AND PHOTOGRAPHY/VIDEOGRAPHY FOR SOCIAL SHARING AND ENGAGEMENT
  • INFLUENCER MARKETING
  • PAID/EARNED MEDIA PLACEMENTS
  • SOCIAL MEDIA MANAGEMENT
  • SOCIAL MEDIA CAMPAIGNS AND MARKETING
Content Writing, Research & Development

To engage your audience locally, regionally, nationally or internationally, you must know how to articulate your brand in a captivating enough way to create change in consumer behavior and perception, despite the variety of different cultures, forms, language and communication barriers. Done right, clients will come to you instead of you having to go to them. From narrative development to copywriting and detailed editing, we go through all the data and content and we find the information that is fundamental to the success of your business. We develop your story and we make it work for your audience in Russia, just as well as to the one in the U.S.

  • CONTENT CREATION FOR WEBSITE AND SOCIAL ENGAGEMENT
  • COPYWRITING AND EDITING
  • STORY/NARRATIVE DEVELOPMENT
  • BRAND POLISH AND ENHANCEMENT
Event Planning & Design

Great event management comes with experience. From organizing city-wide firework celebrations to private corporate cocktail receptions, we’ve done it. No event is the same and we understand how important it is to you. We have experience managing tight budgets, obtaining security, acquiring sponsors, creating marketing collateral and making sure that your event starts and finishes on time.

  • STRATEGIC PARTNERSHIPS, SPONSORSHIPS AND BRAND COLLABORATIONS
  • EVENT CREATION, PLANNING AND COMMUNICATION PLANS
  • EVENT MARKETING MATERIALS AND PHOTOGRAPHY/VIDEOGRAPHY
  • FUNDRAISING STRATEGY
  • EVENT INVITATIONS, DESIGN AND MARKETING
Web Design, Security & SEO

We tailor our services for you to ensure that your site and content is not only optimized through meta-tagging, coding, link building and keywords to increase the organic visibility of your company on search engines, but that it’s not vulnerable to digital vandalism. We stay informed of latest developments and we run comprehensive reports to make sure that each piece of content increases engagement and traffic, while simultaneously being indexed safely.

  • WEBSITE DESIGN, MAINTENANCE, HOSTING AND DEVELOPMENT
  • SEARCH ENGINE OPTIMIZATION STRATEGIES
  • GOOGLE ANALYTICS AND TRACKING
  • SOCIAL INTEGRATION
  • E-COMMERCE
Branding, Graphic & Logo Design

At Grozina, we believe that central to each company is their unique culture and identity – that which makes them stand out from the rest. We also think that physical evidence is more effective than it’s alternative, and it is how and why we work with our clients to bring their brands and visions into reality. We are sensitive to unique and individual needs and we create collateral that is curated to each one – independently.

  • BRANDING AND MARKETING COLLATERAL 
  • GRAPHIC DESIGN 
  • LOGO DESIGN
  • BRAND POLISH/IDENTITY REVIEW
  • BROCHURE DESIGN AND OTHER PRINTED MATERIALS, ANNUAL REPORTS AND PRESENTATIONS
  • DESIGN OF BANNERS, UNIFORMS AND OTHER CREATIVE MARKETING MATERIALS
Crisis Management

Sometimes a crisis strikes, but more often than not, it strikes when there is disorder, chaos, uncertainty, lack of information and poor management of resources. We provide our clients a disciplined approach in dealing with media, employee and client inquiries and at times, save their organization from irreversible disaster that builds their reputation at the same time.

  • CRISIS MANAGEMENT TRAINING/WORKSHOPS
  • CORPORATE COMMUNICATIONS & SPEECHWRITING
  • PUBLIC SPEAKING TRAINING
  • PUBLIC ENGAGEMENTS & REPRESENTATIONS ON BEHALF OF CLIENTS
  • REPUTATION MANAGEMENT
  • ONLINE REVIEWS