Grozina is a communications advisory firm that advises organizations on brand strategy, public relations, public affairs, and marketing.
Behind our logo is a company that stands for perseverance – like that of a palm tree whose roots grow stronger as it faces hurricane winds. Like the palm tree that has learned to bend and not break, we use a similar approach to navigate storms of all kinds, for our clients.
At the heart of our company is industry knowledge and relationships that have been cultivated over many years and span across several continents; giving it global impact, reach and influence.
Leadership, Founder/CEO
Born in Russia, Natalia spent a part of her childhood living inside the Imperial Palace of Catherine the Great. It is here where her passion and a great appreciation for art, history and design commenced.
She has traveled across the globe from Europe and Mexico, to the UAE and Oman, in search for some of the best talents and ideas in the world. She brings a worldly perspective to her work, cultural depth and industry insights.
Graduated with honors, Natalia earned a B.A. in Political Science and French before beginning her career in journalism at the New York Post. She later pursued graduate studies at the London School of Economics, but made the decisive choice to leave London and launch her first business venture, House of Impress—an online antique company. Seizing the opportunity to partner with One Kings Lane, a $440 million company, she sold out of her inventory in six months and moved to Miami.
Natalia’s work has earned international recognition, including a Corporate Social Responsibility award and a Who’s Who America listing for her humanitarian leadership and global impact on advancing sustainability – both through environmental initiatives and by helping businesses and people thrive more sustainably. She has also shared her business insights as a guest on How to Survive and Thrive, the podcast hosted by Joe Foster, founder of Reebok.
Today, Natalia maintains her commitment to Grozina by identifying high-impact opportunities and enhancing the value of the companies and people she partners with. Through strategic dealmaking, marketing and public relations, she drives sustainable growth and delivers critical insights to a global audience, creating meaningful impact worldwide.
If you always do what you've always done, you will always get what you've always gotten. - Anonymous