Behind our logo is a company that stands for perseverance – like that of a palm tree whose roots grow stronger as it faces hurricane winds. Like the palm tree that has learned to bend and not break, we use a similar approach to navigate storms of all kinds, for our clients.
At the heart of our company is industry knowledge and relationships that have been cultivated over many years and span across several continents; giving it global impact, reach and influence.
Leadership, Founder/CEO
With client success being of the utmost importance to her, Natalia has a highly intuitive and personal approach when it comes to her work. More often than not, this is what distinguishes her company from the rest.
Born in Russia, she spent a part of her childhood living inside the Imperial Palace of Catherine the Great. It is here where her passion and a great appreciation for art, history and design commenced.
She has traveled across the globe from Europe, to the UAE and Oman, in search for some of the best talents and ideas in the world. She brings a worldly perspective to her work, a wealth of experience and industry knowledge.
Graduated with honors and a B.A. in Political Science and French, Natalia has an extensive background in journalism and started her career at the New York Post. She pursued an MSc and an MPA degree at the London School of Economics before dropping out to start her first business – House of Impress – an e-commerce boutique that sold antiques. After a successful partnership with One Kings Lane, she sold out of inventory in 6 months and moved to Miami.
She is now Founder and CEO of Grozina, a marketing and public relations firm that partners with a select number of U.S. and international clients and holds several government contracts across the U.S.
If you always do what you've always done, you will always get what you've always gotten. - Anonymous