Grozina provides strategic marketing and public relations services to governments, universities and international companies worldwide.
Behind our logo is a company that stands for perseverance – like that of a palm tree whose roots grow stronger as it faces hurricane winds. Like the palm tree that has learned to bend and not break, we use a similar approach to navigate storms of all kinds, for our clients.
At the heart of our company is industry knowledge and relationships that have been cultivated over many years and span across several continents; giving it global impact, reach and influence.

Leadership, Founder/CEO

Born in Russia, Natalia spent a part of her childhood living inside the Imperial Palace of Catherine the Great. It is here where her passion and a great appreciation for art, history and design commenced. 


She has traveled across the globe from Europe and Mexico, to the UAE and Oman, in search for some of the best talents and ideas in the world. She brings a worldly perspective to her work, a wealth of experience and industry knowledge.


Graduated with honors and a B.A. in Political Science and French, Natalia started her career in journalism at the New York Post. She then pursued an MSc and an MPA degree at the London School of Economics before starting her first business – House of Impress. After a successful partnership with One Kings Lane, she sold out of inventory in 6 months and moved to Miami.


She lives in South Florida with her family.
natalia rubiano ceo grozina headshot boca raton florida
If you always do what you've always done, you will always get what you've always gotten. - Anonymous