About Us

Grozina is a marketing and public relations firm that works with a select number of U.S. and international clients. We capture the essence of our clients’ brand, define their visual brand identity, develop their content and tell their story through a variety of creative marketing strategies.
From family businesses to established companies, we are creative in our approach and selective in our process when we work with clients towards the results that they are looking for. Our clients matter and we believe that their success is the best measure for the quality of our work. Our honesty, uncompromising integrity, unpretentious approach and unmatched attention to detail is why our clients trust and love us and is the reason why most of our work comes from referrals.
Behind our logo is a company that stands for perseverance – like that of a palm tree whose roots grow stronger as it faces hurricane winds. At the heart of our company are industry relationships and connections that have been cultivated over many years and span across several continents; giving it global impact, reach and influence.

Leadership, Founder/CEO

With client success being of the utmost importance to her, Natalia has a highly intuitive and personal approach when it comes to her work. More often than not, this is what distinguishes her company from the rest. Prior to starting Grozina, she ran a successful e-commerce boutique — House of Impress — that partnered with One Kings Lane and Hunters Alley until the online retailer’s store closure. She then moved to Miami and was head of marketing, events and public relations for Miami’s most eclectic neighborhood – Coconut Grove.
Natalia graduated with triple honors and a B.A. in Political Science and French. With an extensive background in journalism, she has traveled to a variety of conferences around the country, published numerous articles and wrote for the New York Post. She has also lived in London, where she pursued her MPA degree in Public and Economic Policy at the London School of Economics.
Natalia was born in Russia, and spent a part of her childhood living inside the Imperial Palace of Catherine the Great. It is here where her passion and a great appreciation for art, history and design commenced. She has traveled to Spain, Italy, France, Germany, Malta, Croatia, Greece, the UAE, Oman and more, in search for some of the best talents and ideas in the world. She brings a worldly perspective to her work, a wealth of experience, and industry connections.
If you always do what you've always done, you will always get what you've always gotten. - Anonymous