Grozina / NAP


NAP is Name, Address and Phone Number. The NAP for your business needs to be correct and consistent when optimizing your website because Google values accurate information.

Having correct NAP for all your office listings across the internet is crucial for local SEO. Google scans all these listings when searching for information about your business and will recommend your business only if the information is consistent across all listings on the search engine. 

What problems can arise if incorrect NAP listings are published?

Google values consistency and accurate information in your listings because it can also be adversely impacted if it’s not. If Google is returning results that lead to outdated or incorrect information, thus providing an overall bad user experience, then your business listings and website are less likely to appear in search results.

Related: Local SEO: How do you do local SEO?
Related: Local SEO: How do I do local SEO for multiple locations?