NAP

NAP

NAP stands for Name, Address, and Phone Number. This data is critical when optimizing your business website since Google prioritizes accurate data.

Maintaining the right NAP for all your office listings throughout the web is critical for local SEO. Google will only recommend your business if the NAP information across all listings on the search engine is uniform.

What issues can crop up if incorrect NAP listings are made public?

If your business has inaccurate or inconsistent listings, it could adversely impact Google’s ability to deliver the best user experience, which may lead to your business listings and website being downgraded or omitted from search results.

Related: Local SEO: How do you do local SEO?
Related: Local SEO: How do I do local SEO for multiple locations?