Local SEO: How Do You Do Local SEO?

Grozina / Local SEO: How Do You Do Local SEO?

Local SEO: How Do You Do Local SEO?

If you’re operating a salon in Austin, Texas, you wouldn’t want to focus your efforts and resources on ranking highly on search results for individuals in Los Angeles. Rather, your goal would be to secure the top spot for those searching for salons in Austin, and thereafter devise strategies to acquire new clients from other locations.

Here is what you need to do for your local SEO:

  • NAP: Start your local SEO journey by confirming your business name, address, and phone number are correctly and uniformly mentioned throughout the internet. Get your business listed on various online directories, including reputable review platforms like Yelp, local news websites, and the Chamber of Commerce. The same information format, including operating hours, must be used across all platforms to boost your business locally and improve your website’s ranking in the SERPs.
  • Google My Business: Claim your Google My Business page to customize your customer’s experience with high-quality images and reviews. Choose the suitable industry and category provided by Google, such as restaurant or real estate office, to enhance your visibility in local searches.
  • Local-focused content: Generate website content tailored for local search queries. It should include suitable keywords to attract local customers and offer local-themed posts and stories to garner their interest. A restaurant, for example, could publish articles on sourcing organic foods locally or recipes using locally-sourced ingredients. Likewise, a florist could post DIY flower arrangement guides or seasonal gardening advice. Tailoring your content to your local customers is key.

Combining these three areas – local directory optimization, content optimization, and link building, can enhance local SEO and bring more local traffic to your business.

Related: NAP
Related: Local SEO: How do you do local SEO for multiple locations?