What is an infographic?
An infographic is a visual representation of data, statistics and information, typically in the form of a graph, chart, or diagram. It’s used to make complex information easier to understand, explain relationships between data sets, and provide insight into a particular subject or issue. An effective infographic can convey complex ideas quickly and clearly, providing the viewer with a comprehensive understanding of the data and its context.
Are infographics valuable to my business?
The human brain processes words, images, sounds and emotions quickly and accurately, however, studies have found that it takes less than one-tenth of a second for the brain to process a simple image and three to four seconds to read and comprehend text. Therefore, infographics are powerful visual tools that can help maximize your company’s ROI.
By combining attractive visuals and data to inform users of the most important points within a topic or concept and making complex information easier to understand, you are helping them to better understand and engage with your content.
Infographics make content more scannable and user-friendly, giving viewers an incentive to click, stay on the page longer, and share with others. When combined with relevant keywords and descriptive alt tags for images, infographics also become powerful tools for boosting SEO visibility.
How do you make an infographic?
Here is an example of a visually engaging infographic:
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