Content: How do you create content from existing content?

Content: How do you create content from existing content?

Generating new traffic and creating fresh content can be a daunting task for many content creators. However, there is a way to achieve both at the same time: repurposing existing content.

Here are some steps to repurpose your content and create new traffic:

Step 1: Review your existing content and identify high-performing pieces that have gained significant traction in the past.

Step 2: Repurpose the content into different formats such as video, infographic, or podcast, making sure to optimize it for each channel.

Step 3: Utilize social media channels to promote your newly created content, encouraging engagement and shares from your audience.

Step 4: Incorporate keywords and topics related to your newly repurposed content in your blog or website to help drive search engine traffic.

Step 5: Collaborate with influencers and thought leaders to share your new content, increasing its reach and potential for engagement.

By repurposing existing content, you can provide your audience with new and interesting information while simultaneously increasing your website traffic. 

Here are some example of how to repurpose existing content:

Transforming material between written content and video

First, let’s consider the differences between written content and video. Written content relies heavily on the written word and requires readers to use their imagination to visualize the content being described. In contrast, video combines visuals, sound, and motion to create a dynamic and immersive experience for viewers. To successfully transition between the two, we need to find a way to bridge this gap and create content that is equally engaging in both forms.

One way to achieve this is by using a storyboard. A storyboard is a visual representation of how the content will flow and includes a breakdown of each scene or section. By creating a storyboard, we can plan out how we will use visuals, sound, and text to tell our story. This approach ensures that we consider the viewer’s experience and make the most of the unique benefits of each medium.

Another technique to consider is how we use language in both mediums. Written content tends to rely heavily on text, and the tone and style of writing are crucial to engaging readers. However, in video, the way we communicate is just as important. The tone and inflection of a narrator’s voice can impact the viewer’s emotions and engagement. In addition, text overlays and graphics can help emphasize key points or ideas.

One thing to keep in mind when transitioning between the two mediums is that video can be more visually engaging than written content, but it can also be more time-consuming to produce. As a result, it’s essential to find a balance between creating visually stimulating content and ensuring that the message comes across clearly and effectively.

Transforming material between written content and infographics

Before starting the process of converting your written content into an infographic, make sure you have identified the key points you want to convey in your infographic. Having a clear understanding of the main ideas can help you focus on what to include in the visual presentation. 

Infographics are meant to be concise and easy to understand, so make sure to eliminate unnecessary words and jargon from your written content. Use simple language and keep sentences short. Likewise, pick the type of infographic that best presents your data. Infographics come in many forms, such as bar charts, timelines and process diagrams. Keeping the visuals pretty, ensures that your data supports the information and illustrates your points in a nice way.

Lastly, focus on the layout and design of your infographic. The design of your infographic is just as important as the content. Use nice symbols, icons and illustrations to guide the viewer’s eye in a logical order. 

Transforming material between written content and podcasts

The key to a successful transformation from written content to a podcast is to focus on the audio experience. Make sure that the content is well-written, but also well-suited to a listening format. Consider the use of storytelling techniques, tone of voice, and the pacing of the content. Make sure to add in pauses, inflection, and intonation where appropriate. This will help to create a dynamic, engaging podcast that holds the listener’s attention.

On the other hand, when transforming podcasts into written content, you need to pay close attention to the script. Use the transcription of the podcast as a starting point, and then revise the content to make it more readable. Remember that the text needs to flow naturally, so consider rearranging sentences or changing the wording. You should also add in images, bullet points, or other visual aids to make the content more visually appealing. The key is to retain the essence of the podcast while making the material easy to read and understand.

One of the great things about transforming material between written content and podcasts is that it can be a two-way street. For example, you might start with a blog post and then turn it into a podcast episode. Then, once the episode is finished, you can take the transcript and use it to create a second blog post. This can be an excellent way to repurpose content and make it more accessible to your audience.

Transforming material and repurposing it can be an exciting and rewarding process. Whether you’re starting with a written article or a video, the key is to be mindful of the strengths of each medium. By using storytelling techniques and considering the listener’s experience, you can create engaging, dynamic podcasts. And by revising the content and adding visual aids, you can transform those podcasts into compelling written content or infographics. 

Related: Content Quality