SEO: On-page and Off-page SEO

Grozina / SEO: On-page and Off-page SEO

SEO: On-page and Off-page SEO 

On-page SEO involves optimizing website content and HTML source code to increase the visibility of a site on search engine results. This process encompasses a variety of tasks, like targeting relevant keywords, speeding up page loading time, optimizing page titles and meta descriptions, and implementing image alt tags, internal links and user-friendly designs.

On-page SEO includes the following elements:

  • Title tags
  • H1, H2 & H3 tags
  • Image alt
  • Anchor text
  • Keyword density
  • Meta descriptions
  • Internal linking
  • Tags
  • URLs

Here are some on-page SEO best practices:

  • Create unique, comprehensive content
  • Incorporate keywords into URL, headings, subheadings, and body content 
  • Design enticing meta descriptions and titles to clarify the page content and motivate clicks from search results
  • Utilize a simple design that allows easy reading
  • Prioritize improving page load speeds
  • Ensure image alt text and file names contain your chosen keyword

What is off-page SEO?

Off-page SEO, on the other hand, pertains to strategies that improve a site’s performance on search engine results outside of your website. This includes building high-quality links, promoting content, and leveraging influencer marketing, which in turn enhances user experience, drives conversions, and improves site ranking.

Off-page SEO elements include the following:

  • External backlinking
  • External anchor text
  • Brand mentions
  • Influencer collaborations
  • Guest blogging or writing
  • Social media activities

For effective off-page SEO, you can:

  • Attract top-quality backlinks from other sites
  • Use internal linking with anchor text from other pages in your domain or related sites
  • Create content for guest blogs linking back to your website
  • Register your business in relevant directories
  • Build your social media presence

SEO approach will differ for every site or business as it needs unique optimization elements. For example, for optimizing a local business to drive in-store visits, focus more on local pages optimization, voice search optimization, increasing online citations and maintaining an optimized Google My Business profile.

During the SEO process, consider these questions:

  • Does my content need updating? If your post is quite old, update it with recent data and insights, and adjust the publishing date for improved search engine rankings.
  • Have you defined primary, secondary and tertiary keywords for the page? Start with thorough keyword research.
  • Are the page’s images optimized and compressed? Optimizing involves using appropriate filenames and image alt text and compressing to increase load speed and boost UX and ranking.
  • Does the keyword feature prominently at the beginning of the page? It should appear in title tags, H1s, and the first paragraph.
  • Are there any opportunities for internal linking throughout the page? Lack of internal linking indicates a need for a topic review for inclusion in the content calendar.
  • Do you have outbound links to credible sites in your content? They improve content quality, earn readers’ trust, and enhance your search engine ranking.
  • Does your website have an active social media presence? Platforms like LinkedIn, Facebook, and Instagram offer significant chances to promote your site, engage with potential customers, and establish your online brand presence.

On-page and off-page SEO strategies are necessary for enhancing online visibility of your site, increasing traffic and sales, and improving brand recognition.

Related: Anchor text