Public relations relies on techniques such as media outreach, community events, and partnerships with key stakeholders to manage how companies and organizations are viewed in the public eye. It is important as it helps engage and build meaningful relationships, increase brand visibility and boost consumer confidence. Beyond reputation management, it also helps businesses stay on top of the news cycle and respond to issues promptly or use this information to further target their audience in a creative and relevant way.
Today, there is more noise than ever before, with social media and digital marketing at the forefront of it. PR firms are often responsible for strategizing and creating a positive image of companies in the media and on social media, managing online reputations and reviews.