PR: How Do You Write a Press Release?

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PR: How Do You Write a Press Release?

To write a press release, you need to understand what it is not. Unlike other types of content, a press release is not a sales pitch. A press release is a formal announcement that broadcasts something new and interesting about your organization. 

Here is the formula:


HEADLINE: This is the most important. A good headline plays a tremendous role in your reach.

LEAD: An intriguing statement that encourages news outlets and readers alike to keep reading to learn more about what you have to say. To keep it simple, this is the who, what, where, when, and how in a sentence or two.

BODY:  A larger summary of your main point and why people should care. This section can also include relevant quotes. Quotes that come from notable people or that can help clearly articulate the value contained in your press release will help build interest.

BOILERPLATE: This part includes important information such as the name of the company or organization, mission statement and the founding year.

CONTACT INFORMATION: This section includes contact information and sometimes a link to images.

Here is an example:

HEADLINE: New Company (or EarthHaus, in this example)  Develops Environmentally-Friendly Solutions

LEAD: EarthHaus, an innovative new company, is set to revolutionize green technology with their state-of-the-art solutions to help the environment. By creating efficient and sustainable products, they aim to protect the planet while cutting energy costs.

BODY:  The green energy solutions offered by EarthHaus utilize renewable resources such as wind and solar energy. With this technology, consumers can generate electricity, heat their homes, and power everyday electronics without harming the environment. In addition to these energy-saving products, the company is also working to reduce energy waste in everyday life by creating items such as eco-friendly light bulbs and energy-efficient appliances. EarthHaus is the future of green technology. With their sustainable products and eco-friendly solutions, this company is changing the way people think about the environment. Investing in their green solutions is an investment in the future of our planet.

BOILERPLATE: EarthHaus, founded in 2000, believes that green energy solutions will help consumers lead healthier lives and conserve the environment. By helping reduce global emissions and minimizing environmental damage, EarthHaus is determined to make the world a cleaner, greener place for future generations.



Natalia Rubiano
(305) 901-9458
[email protected]

Here is another one we love:

Related: PR: What are the different types of press releases?