PR and Content Marketing

Grozina / PR and Content Marketing

PR and Content Marketing

How does PR relate to content marketing?

High quality content is persuasive, creating thought leadership and a story-line while building loyalty and trust that generates leads. PR leverages relationships and communications to reach specific audiences to convey messages and high-quality content, effectively. 

In other words, content marketing is about telling the brand story to connect with people, and PR is about reaching the right people. With PR and content marketing working in tandem, companies and organizations are able to create long-term engagement, loyalty and credibility.

Related: Marketing: What is a good marketing strategy?
Related: PR: How do you write a press release?