People Also Ask
If you search on Google, you will see a drop down list of some related searches. This is referred to as “People Also Ask.”
This section provides users with additional information they may be looking for that is related to their initial query. Understanding this section and creating content around the other questions that “People Also Ask” on your website (especially using the bolded keywords within the context) will give you the best opportunity at ranking in the SERPs.
People Also Ask results can appear at the beginning, middle or end of the results pages and are incredibly useful when writing content to optimize your website to appear in the SERP. By addressing these questions, you are addressing questions that are relevant and what people are currently asking.