Content: What is an ideal blog post length?

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Content: What is an ideal blog post length?

The ideal blog post length is a minimum of 2,000 words.

Blog posts that are too short might not provide enough valuable information to your readers, leaving them wanting more. On the other hand, blog posts that are too long can become overwhelming, resulting in readers losing interest or abandoning your content altogether.

Not all blog posts, however will need 2,000 words of content to make a point.

How do I measure the success of my blog?

Your metrics will be the best indicator of whether or not your piece met the needs of your readers, including if it was long enough.

You want to see:

  • How many people click on your page
  • How high your bounce rate is
  • What people do after they read your content
  • How your content correlates with business success, such as conversions and revenue

Google Analytics or GA4 provide you with an excellent platform for understanding these key performance indicators so that you can better understand if people find value in your content.

Related: GA4
Related: Content: How many blog posts per week should I write?