Cookies

Cookies

Cookies are tiny pieces of information that a website can store on a user’s device through the browser. They are often used to personalize website experiences and to collect data on website traffic.

Due to different privacy laws around the world, cookie implementation is different depending on the area. In certain nations, websites must get users’ permission before placing cookies on their devices. Usually, cookie consent pop-ups or banners are used to do this, giving users the option of accepting or rejecting the usage of cookies. Despite the lack of a global standard for cookie implementation, website operators still abide by local privacy laws.

To track cookies, websites use a variety of tracking software that includes:

• Google Analytics (now GA4): This is a popular web analytics tool that is used by websites to track user behavior, site performance, and engagement.

• Hotjar: Hotjar is a popular analytics and feedback tool that can track mouse movements, clicks, and scrolling behavior. It can also collect feedback through polls and surveys.

• Crazy Egg: Crazy Egg is another heat mapping and tracking tool that tracks user behavior and engagement.

• Mouseflow: This is another user-tracking and heat-mapping tool that allows websites to track how users navigate and engage with the site.

• Mixpanel: Mixpanel is a data analytics platform that allows websites to track user behavior and retention. It is used to analyze user engagement, track user retention, and optimize user funnels.

These tracking software tools can help website owners understand their user’s behavior, preferences, and interests and make changes to their website to provide a better user experience. However, website owners must use these tracking tools with caution and always be transparent about what data they are collecting and how they plan to use it.

Related: Disclosures
Related: Data privacy standards