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Glossary

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Real-Time Bidding (RTB)

by grozina
Glossary
June 29, 2026

Real-Time Bidding (RTB) is an automated digital advertising process in which advertisers compete in real time to purchase individual ad impressions through online auctions. When a user visits a website or app that contains advertising space, an automated auction occurs within milliseconds, allowing advertisers to bid on the opportunity to display an ad to that specific user based on audience data, targeting criteria, and campaign objectives. Businesses use RTB as part of programmatic advertising strategies to purchase digital ad inventory efficiently...

Banner Advertising

by grozina
Glossary
June 29, 2026

Banner advertising is a form of digital advertising that uses visual advertisements, such as images, graphics, animations, or interactive media, displayed on websites, apps, and digital platforms to promote products, services, brands, or campaigns. Banner ads are typically placed in designated areas of a webpage or application and are designed to attract attention, increase brand awareness, drive traffic, or encourage specific actions. Businesses use banner advertising across display networks, websites, mobile applications, online publications, and digital marketplaces. Common banner ad formats...

Audience Targeting

by grozina
Glossary
June 29, 2026

Audience targeting is the process of identifying and reaching specific groups of people who are most likely to be interested in a brand’s products, services, content, or messaging. It involves using audience data, research, and insights to deliver relevant communications to the right people at the right time through appropriate marketing channels. Businesses use audience targeting across digital advertising, social media marketing, email marketing, content marketing, search advertising, and customer relationship management (CRM) initiatives. Targeting strategies may be based on factors...

Search Engine Results Page (SERP)

by grozina
Glossary
June 29, 2026

Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a search query. It presents a combination of organic search results, paid advertisements, featured content, and specialized search features designed to provide users with the most relevant information for their query. Businesses optimize their presence on SERPs through strategies such as search engine optimization (SEO), search engine marketing (SEM), keyword research, content creation, technical website improvements, and paid advertising campaigns. SERPs may include various...

Earned Media

by grozina
Glossary
June 29, 2026

Earned media refers to publicity, exposure, and brand visibility that an organization receives through third-party sources without directly paying for placement. It is generated when media outlets, customers, industry experts, influencers, communities, or other external audiences voluntarily share, discuss, reference, or promote a brand, product, service, or organization. Businesses generate earned media through strategies such as public relations (PR), media relations, thought leadership, customer advocacy, community engagement, influencer relationships, compelling storytelling, newsworthy announcements, events, and exceptional customer experiences. Common forms of...

Owned Media

by grozina
Glossary
June 29, 2026

Owned media refers to the digital and physical communication channels that an organization controls and manages directly to publish content, engage audiences, and communicate its brand message. Unlike paid media, which requires advertising investment, and earned media, which is generated through third-party attention and coverage, owned media provides organizations with direct control over content, messaging, distribution, and audience relationships. Businesses use owned media channels such as websites, blogs, email newsletters, mobile applications, podcasts, customer communities, branded publications, and social media profiles...

Retargeting

by grozina
Glossary
June 29, 2026

Retargeting is a digital advertising strategy that targets users who have previously interacted with a brand, website, application, or digital content but have not yet completed a desired action, such as making a purchase, submitting a form, or signing up for a service. By reconnecting with audiences who have already shown interest, retargeting helps organizations remain visible, encourage return visits, and increase the likelihood of conversion. Businesses use retargeting across channels such as search engines, social media platforms, display advertising networks,...

Brand Activation

by grozina
Glossary
June 29, 2026

Brand activation is a marketing strategy designed to create direct, meaningful interactions between a brand and its target audience in order to increase awareness, engagement, and emotional connection. Unlike traditional advertising that primarily communicates a message, brand activation focuses on creating experiences that encourage audiences to actively participate, interact with, and experience the brand. Businesses use brand activation through campaigns such as experiential events, product demonstrations, pop-up experiences, immersive installations, influencer collaborations, community initiatives, sampling programs, digital activations, and interactive campaigns....

Social Proof

by grozina
Glossary
June 29, 2026

Social proof is a psychological and marketing concept in which people look to the actions, opinions, experiences, and recommendations of others when making decisions. In marketing, social proof demonstrates that a product, service, brand, or organization is trusted, valued, or supported by other customers, experts, communities, or influential figures. Businesses use social proof to build credibility, reduce uncertainty, and influence customer decisions across websites, social media, advertising, sales materials, and digital experiences. Common forms of social proof include customer reviews, testimonials,...

3D Modeling

by grozina
Glossary
June 28, 2026

3D Modeling is the process of creating three-dimensional digital representations of objects, environments, products, or concepts using specialized software. These digital models simulate the shape, structure, dimensions, textures, and visual characteristics of real or imagined objects, allowing designers, businesses, and creators to visualize, modify, and interact with concepts before physical production or implementation. Businesses use 3D modeling across industries including product design, manufacturing, architecture, real estate, entertainment, gaming, healthcare, retail, marketing, and education. Common applications include product visualization, digital prototypes, architectural...