Author: grozina

Grozina / Articles posted by grozina
natalia grozina marketing and public relations ceo interview miami

Natalia Rubiano, CEO/Founder Interview in SHOUTOUT MIAMI

Artists & Creatives on Why They Pursued a Creative Career [Article text below] We had the good fortune of connecting with Natalia Rubiano and we’ve shared our conversation below. Hi Natalia, what led you to pursuing a creative path professionally? I was born in Russia and spent a part of my childhood living inside the Imperial Palace of Catherine the Great in Tver. From an early age, I was exposed to history, art and design, having been around my mom and...

Sustainability and Medical Waste Management: How Companies are Reducing Their Carbon Footprint in South Florida

Medical waste management has been an ongoing issue as hospitals throughout the nation generate about 6,600 tons of waste every day. With rising oil prices and the cost of resin and energy increasing, pharmaceutical companies and hospitals in South Florida are researching sustainable packaging initiatives. While many options aren’t recycled content, more sustainable manufacturing, weight, and waste management still goes a long way in conserving energy. Hospital and Pharmaceutical Companies’ Commitment to Sustainability in South Florida Lupin Pharmaceuticals Lupin Pharmaceuticals focuses on...

Life Sciences: How Florida’s growing bioscience industry has exceeded that of the U.S.

The development of any regions’ life sciences sector takes as much time as its accomplishments; treatments and cures, advancements in medical technology, and expansion to meet unmet needs in fields like oncology and regenerative medicine - years. Over the past decade, however, South Florida has become part of a state-wide global hub for biotechnology. With an ideal combination of startups, private corporations, universities, venture capitalists, and nonprofit researchers to further the region’s momentum in the sector, South Florida’s Life Sciences...

Aerospace Manufacturing: Florida’s Influence on the Commercial Space Industry

While there is a part of the state nicknamed the “Space Coast,” the manufacturing sector for aerospace products is the largest in Florida. NASA generated over $64 billion in economic output in 2019 alone, of which $6 million was spent in contracting over 33,000 employees. A third of which are the result of NASA’s Moon To Mars program, which sets sights on another lunar landing on the horizon. With Florida’s pre-existing infrastructure, there is a large capacity for numerous...

How Florida Defined Modern Airspace

South Florida’s aviation industry is the most diverse and important in the country. Without these industries, the largest sources of revenue in the state, such as tourism and international trade would not be possible. The state has long made a name for itself in aviation since the first commercial airline flight out of St. Petersburg, Florida, in 1914, and the first international flight to Cuba from Key West in 1927. Today, Miami International Airport (MIA) is ranked as the busiest...

International Trade: A Sustainable Plan for a New Workforce

As one of the export giants in the U.S. - ranking eighth out of fifty states - a large portion of exports to Latin America and the Caribbean leave out of one of the fifteen cargo ports on the coast of Florida. About 40% of South Florida’s workforce is bilingual, giving the region a unique advantage in this hemispheric trading. This was reinforced in the early 2000s as several Latin American companies established their headquarters in Miami-Dade County, making it...

Agriculture: Import, Export & Sustainable Farming Practices in South Florida

Florida’s climate does not only promote year-round tourism; its growing season is 200 days longer than anywhere else in the country. Between warm temperatures and having the highest annual precipitation, there is also increased yield production during that time. The journey from farm to table employs almost 1.4 million individuals between building, machinery, harvesting, and selling agricultural commodities. Florida ranks second for its leading crops - primarily oranges, tomatoes, dairy, and sugarcane - as well as its production of fresh...

Tourism: Hotels, Theme Parks, Cruise Lines & Sustainability in South Florida

Between the shores and at the heart of Florida’s tourism industry are theme parks, hotels and cruise lines which welcome millions of families and employ hundreds of thousands of locals. Companies that operate in these areas have to begin to be mindful of preserving the natural attractions that tourism has thrived on for generations. As these attractions are threatened by unregulated human activities, organizations in the tourism and hospitality industries that prioritize sustainable practices are standing out more than ever. Tourists...

What Is the Difference Between Search Engine Marketing and Search Engine Optimization?

SEO and SEM are strategies used to place a particular business or client on the first pages of a given search results page. Search Engine Marketing (SEM) Search engine marketing is paid advertising, also known as Pay-Per-Click (PPC) advertising. PPC allows you to pay your way into the first page on a particular keyword that someone is searching. Paid advertisements show up as search results on top or on the side of your computer or phone screen and appear above all...

Geotargeting, Geofencing and Remarketing Explained

Ads are seen so frequently today that it’s important to work with a professional marketing and advertising agency to get you noticed in front of the right audience.  What is Geofencing?  Geofencing is a method of attracting customers by advertising to them digitally with the help of GPS tracking and radio frequencies. Businesses set up geofences by selecting an area in the vicinity of their services to send ads to people that pass through that area.  How Does This Work? Marketing agencies are one...