YouTube: Advertising

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YouTube: Advertising

With an impressive user base exceeding 2 billion active users, YouTube stands as the leading video platform across the globe, serving as a critical space for businesses and groups to showcase their goods, services, or mission.

Numerous categories of ads exist:

  • Banner and sidebar ads: These are graphical or video ads placed alongside the currently playing video.
  • Non-skippable video ads: These are video commercials that surface prior to, amidst, or post the video playback, which can’t be skipped over.
  • Search ads: These are promotional materials that are visible in the search outcome for specific searches.
  • Display ads: These are promotions that show on the YouTube viewing page.

Further to these, YouTube also showcases ads as an overlay on videos, offering viewers the opportunity to navigate back to your webpage. This ad variant can prove highly useful in encouraging clicks from YouTube onto your website. Aside from these promotions, companies frequently use them on their individual YouTube channels and videos, creating more chances for viewers to navigate to their website.

Related: YouTube: Best Practices