YouTube: Advertising
With an impressive user base exceeding 2 billion active users, YouTube stands as the leading video platform across the globe, serving as a critical space for businesses and groups to showcase their goods, services, or mission.
Numerous categories of ads exist:
Further to these, YouTube also showcases ads as an overlay on videos, offering viewers the opportunity to navigate back to your webpage. This ad variant can prove highly useful in encouraging clicks from YouTube onto your website. Aside from these promotions, companies frequently use them on their individual YouTube channels and videos, creating more chances for viewers to navigate to their website.
Related: YouTube: Best Practices