Website: Why is SEO Important During a Website Redesign?

Grozina / Website: Why is SEO Important During a Website Redesign?

Website: Why is SEO important during a website redesign?

Here are some statistics:

  • It takes 50 milliseconds (0.05 seconds) for users to form an option about your website, which determines whether they like it or not and whether they will stay or leave.
  • 57% of internet users say they would not recommend a business with a poorly designed website on mobile
  • 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website
  • 75% of consumers make judgements on a company’s credibility based on the company’s website design
  • First impressions are 94% design-related

What these mean is that to build trust with your customers, you need to make sure that the design of your website communicates quality. When you are redesigning your website, you should add SEO elements throughout your sire to ensure that your new website is attractive to customers and search engines alike.

Does changing website design affect SEO?

Yes, and it can be very negative for your website if a redesign isn’t properly handled. SEO needs to be a part of the site redesign process from the beginning. Navigation, URLs, folders and the layout of the site should all be optimized.

  • Name URLs using keywords
  • Make navigation, folders and layout all intuitive and common sense
  • Include meta descriptions on all web pages
  • Markup your pages with schema to ensure maximum visibility to the search engines
  • Make files and pictures using keywords
  • Add keywords to ALT text

How do I incorporate SEO on my website?

As you add content to the site, you need to make sure that you are still placing the needs of your customer first. This means using data to research topics and keywords that will guide your content. It also means including high-quality images with keyword-centric alt text. This alt text tells the search engine what the image is and the value it has to offer users.

What else should I know about my website?

SEO and site redesign are living things– they are continually growing, maturing and changing. Even once the website is redesigned, you need to be ready to come back to it in the future as technology, trends, algorithms and people’s preferences change, in order to continue meeting the needs of the customers.  

To see how your current site is performing, you need to be monitoring traffic and bounce rates, as well as customer behavior and movement as they navigate your website. Compare behavior before and after the redesign to see if your efforts have improved the user experience.

Related: Redirects: 301, 302 and meta refresh