Website: Why is SEO Important During a Website Redesign?
Website: Why is SEO important during a website redesign?
These are the stats:
- 50 milliseconds (0.05 seconds) is all it takes for visitors to your site to form an opinion that will either keep them or drive them away
- 57% of internet users admit they would not recommend a business if its mobile website design is not up to par
- A mobile-optimized site that is as good, or better than the desktop version is what 85% of adults expect from businesses
- The design of a company’s website influences 75% of consumers’ judgements regarding its credibility
- Design makes up 94% of first impressions
These numbers convey that your website’s design plays a crucial role in establishing trust with your clientele. SEO should be woven into every facet of your site’s redesign process to ensure that it appeals not only to potential customers but to search engines as well.
Does a website’s redesign influence its SEO?
Absolutely, and if a redesign is not conducted in a strategic manner, it could potentially harm your website. It is crucial to involve SEO from the start of the redesign process. Every aspect including navigation, URLs, directories and layout need to be optimized.
- Consider utilizing keywords in naming URLs
- Navigation, directories and layout should be logically structured
- Incorporate meta descriptions in all web pages
- Use schema markup for your pages to improve their visibility to search engines
- Apply keywords to files and images
- Include ALT text to images using keywords
How do I infuse SEO into my website?
While adding content to your site, ensure you prioritize your customer’s needs. This implies using analytics to pinpoint subjects and keywords to shape your content. You should also utilize high-resolution images that include alt text centered on keywords, helping search engines identify the image’s content and its value to users.
What else do I need to be aware of in terms of my website?
SEO and site redesign are not one-off activities – they evolve constantly, demanding flexibility to adapt to shifts in technology, trends, algorithms and user preferences. After the redesign, regular monitoring and updates should be maintained to meet changing customer needs.
To evaluate the performance of your existing site, keep track of traffic, bounce rates, customer behavior and navigation. Comparing these data points pre- and post-redesign will help gauge whether your efforts have enhanced the user experience.
Related: Redirects: 301, 302 and meta refresh