Website: Why is SEO important during a website redesign?
Here are some statistics:
What these mean is that to build trust with your customers, you need to make sure that the design of your website communicates quality. When you are redesigning your website, you should add SEO elements throughout your sire to ensure that your new website is attractive to customers and search engines alike.
Does changing website design affect SEO?
Yes, and it can be very negative for your website if a redesign isn’t properly handled. SEO needs to be a part of the site redesign process from the beginning. Navigation, URLs, folders and the layout of the site should all be optimized.
How do I incorporate SEO on my website?
As you add content to the site, you need to make sure that you are still placing the needs of your customer first. This means using data to research topics and keywords that will guide your content. It also means including high-quality images with keyword-centric alt text. This alt text tells the search engine what the image is and the value it has to offer users.
What else should I know about my website?
SEO and site redesign are living things– they are continually growing, maturing and changing. Even once the website is redesigned, you need to be ready to come back to it in the future as technology, trends, algorithms and people’s preferences change, in order to continue meeting the needs of the customers.
To see how your current site is performing, you need to be monitoring traffic and bounce rates, as well as customer behavior and movement as they navigate your website. Compare behavior before and after the redesign to see if your efforts have improved the user experience.
Related: Redirects: 301, 302 and meta refresh