Video: Is Video Important in Marketing?
Video: Is Video Important in Marketing?
Nearly 80% of corporations and brands have incorporated video material in their marketing techniques, however not every firm creates appealing content that draws users to their site. A number of companies lack the knowledge of how to create engaging content, while others are overly confident in their self-production capabilities and don’t hire professional video production services, and some even if they do produce video, fail to do it well.
For any business or brand, investing in creative, fresh video content that resonates and appeals to your desired audience can be an effective strategy to capture your customers’ interest and persuade them to spend time on and explore your website. The ultimate goal is to create content that is not only enjoyable but also practical for viewers, which in the long run will establish trust and enhance website traffic.