Video: Is Video Important in Marketing?
Approximately 80% of companies and brands have implemented video content as part of their marketing strategy, but not all businesses create interesting content that attracts users to their website. Many businesses don’t know how to do it, others are convinced that they know how to do it themselves and do not seek out professional video production services and some do them but they are not good.
As a brand or business, investing in creative, innovative video content that’s relevant and interesting to your target audience can be a great way to grab your customers attention and make them want to stay and explore your website. The key is to produce content that people actually enjoy and find useful, which will ultimately help build trust and increase website traffic.