User Experience (UX) / User Interaction (UI)

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User Experience (UX) / User Interaction (UI)

UI refers to designing interactive interfaces with a focus on aesthetics and usability.

UX is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with a product.

Why should a website prioritize navigability?

Optimal navigation assists users in finding their desired location and ensures easy reach to all key pages. Effective navigation facilitates the user’s exploration of the website, leading them to new content and services, and making it simpler to make purchases. An easily navigable website allows users to feel empowered, appreciate their time spent on the site, and instills trust that their needs are being catered to.

What factors make a website easily navigable?

The user should be at the forefront when designing your website layout. This means considering:

  • Opt for a clean, uncluttered design. Crowded websites can be overwhelming to navigate due to the presence of multiple navigation tools that can distract from the main objective – assisting users in swiftly and efficiently getting to their intended destination.
  • Make use of clear and prominent labels. An easily discernible label on a button or hyperlink significantly aids the user in understanding its function. By employing clear and direct language on buttons, a user can discern the purpose of a button or link at a glance.
  • Implement a simple and user-friendly menu system. Designers should limit the use of complex dropdown menus as these can prove challenging for some users. Rather, it’s more effective to utilize a simpler sidebar menu with clear category labels.

How can I assess whether my site is user-friendly?

To determine if your site is user-friendly, concentrate on user experience/interaction (UX/UI). Evaluate aspects such as:

  • Is information easy to locate on your site? Is the aesthetic appealing? Does the site operate smoothly without any technical hitches? Collect feedback from users through analytics and surveys to measure user engagement.
  • Monitor user comments on social platforms to better understand their likes and dislikes about your site.

Armed with this information, you can assess the user-friendliness of your site and make any required adjustments to enhance the user experience. 

Related: Website: What is a good website design strategy?