A title tag is what appears belowthe URL on the search engine results page. It is one of the factors that influences whether a user will click on the link. For example, the title tag: <title>Grozina – Marketing and Public Relations</title> will appear as:
How do you write a title tag?
Use keywords that accurately describe and capture the value and content of your page.
Be brief but effective. Keep title tags under 55 characters. You do not want your title to get truncated, and there is limited space available for the tag.
Create a tag that captures the eye and engages people immediately.
Create a unique tag for every page. This will keep you from being penalized for duplicate content.
Always review your title tags after you have finalized your content to make sure it is still a good fit.
Monitor your page traffic to see how it is performing.