Title Tag

Title Tag

A title tag is what appears belowthe URL on the search engine results page. It is one of the factors that influences whether a user will click on the link. For example, the title tag: <title>Grozina – Marketing and Public Relations</title> will appear as:

How do you write a title tag?

• Use keywords that accurately describe and capture the value and content of your page.
• Be brief but effective. Keep title tags under 55 characters. You do not want your title to get truncated, and there is limited space available for the tag.
• Create a tag that captures the eye and engages people immediately.
• Create a unique tag for every page. This will keep you from being penalized for duplicate content.
• Always review your title tags after you have finalized your content to make sure it is still a good fit.
• Monitor your page traffic to see how it is performing.
• Make adjustments when necessary. 

Related: Meta descriptions
Related: Alt text