Social Media: Tracking Your Social Media Success
Social media provides brands with the ability to boost awareness and enhance relationships with potential clients. The National Consumer Report states that the purchasing decisions of nearly 65% of people are influenced by social media and approximately half report purchasing items they first found on social media platforms.
These days, customers can easily contact companies via social media to ask queries and obtain more details about the products that interest them. To maximize the potential benefits of social media for a business, it is important to learn how to effectively track social media success.
Essential points to note include:
Social media offers numerous opportunities for brands to engage with their intended audience and generate leads. Understanding how to track these achievements can enable you to maximize your social media marketing efforts.
Related: Click-through Rate (CTR) Basics