Social Media: Tracking Your Social Media Success
Social media offers brands incredible opportunities to improve awareness of their organization and improve their relationship with potential customers. According to the National Consumer Report, social media impacts the purchase decisions of nearly 65% of people and nearly half say they have purchased items they discovered through social media.
Customers now are able to reach out to organizations through social media, asking questions and gathering more information about the products which interest them. Social media influences people’s buying decisions and to maximize all that social media can do for a business requires to know how to properly track its social media success.
Important things to know:
Social media offers a number of opportunities for bands to engage with their target audience and drive leads. Knowing how to track this progress can help you get the most out of your social media marketing efforts.
Related: Click-through Rate (CTR) Basics