Social Media: Tracking Your Social Media Success

Grozina / Social Media: Tracking Your Social Media Success

Social Media: Tracking Your Social Media Success

Social media offers brands incredible opportunities to improve awareness of their organization and improve their relationship with potential customers. According to the National Consumer Report, social media impacts the purchase decisions of nearly 65% of people and nearly half say they have purchased items they discovered through social media.

Customers now are able to reach out to organizations through social media, asking questions and gathering more information about the products which interest them. Social media influences people’s buying decisions and to maximize all that social media can do for a business requires to know how to properly track its social media success.

Important things to know:

  • Engagement – understanding exactly how people engage with your profile within the social media platform itself
  • Know how well your social pages drive traffic – knowing how well your social pages are driving people to your website and also from where they are coming to your social media pages
  • Learn how often people discover you through social pages – knowing how often people discover you through social media can help you make better informed decisions on your marketing strategy
  • Track brand mentions – setting up alerts to track when people discuss your brand can help you follow these conversations and respond appropriately
  • Monitor ad campaigns – use the tools within the social platform to track your engagement with the ad and see how it influences behavior on your profile as well as the number of followers for your organization

Social media offers a number of opportunities for bands to engage with their target audience and drive leads. Knowing how to track this progress can help you get the most out of your social media marketing efforts.

Related: Click-through Rate (CTR) Basics