Social Media: Social Media Metrics
What are social media metrics?
Social media metrics refer to the data utilized to evaluate the influence of social media activities on marketing initiatives and a business’s profitability. These metrics aid in determining the success rate of your objectives in the social sphere and give insight into potential campaign modifications.
Why are social media metrics important?
Social media plays a crucial role in any content marketing initiative. It provides businesses with a platform to interact with those interested in their company and industry. In some cases, social media may account for the entirety of a business. Metrics provide insight into the success of your social media marketing initiatives and offer valuable information about your target audience. This data allows you to adjust your campaigns as necessary.
Metrics such as shares, likes, comments and followers serve as useful indicators of success in enhancing brand visibility, and can provide a good understanding of audience engagement with the content you’re publishing.
These are the social media metrics you should keep track of:
Through monitoring these social media metrics throughout your campaigns, you can better understand your audience’s behavior and produce content that more effectively meets their needs.
Related: Click-through Rate (CTR) Basics