Social Media Basics
Social media has transformed how we connect, share information and engage with others. Understanding the basics of social media such as earned social media, campaigns, management and social media calendars is important.
Before diving into social media’s intricacies, it’s important to grasp the fundamental concepts. Social media is a collection of online platforms and tools that allow individuals and organizations to create, share, and exchange information, ideas, and content. These platforms include Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Earned Social Media
Earned social media, or organic or natural social media, refers to the attention and engagement generated by users without paid promotion. It encompasses all the mentions, shares, likes, comments, and recommendations that occur organically. Earned social media is highly valuable as it represents genuine interactions and endorsements from the audience.
To earn social media recognition, you must provide valuable, engaging content that resonates with your target audience. This can include informative articles, entertaining videos, compelling images, or thought-provoking discussions. By consistently delivering quality content and engaging with your audience, you can foster a loyal following and increase your chances of earning social media visibility.
Social Media Campaigns
Social media campaigns are strategic efforts to achieve specific goals, such as increasing brand awareness, driving website traffic, or boosting product sales. Sometimes however, social media campaigns also include closing down a business.
Here are some examples of opening, existing, repositioning and closing social media campaigns:
(a new product or brand)
“Are you ready to change the way you see the world? Introducing #TheOtherPerspective. It’s time to broaden your horizons and challenge your perspectives by exploring new and different points of view.”
(celebrating 10 years in business)
“We’ve been in business for 10 years and we are overwhelmed by the responses from our followers. Our mission is and always has been X and we are so thankful for each and every single one of you!”
(changing business name)
“We have decided to switch things up a little bit. We are no longer #FitFridays but we are now #MindfulMondays. We believe that taking care of your mental health is more important than your physical health, and we hope that this change in direction is for the better.”
(going out of business)
“Thank you for having been a part of our journey for the last 10 years. Our time here has come to an end, but we hope that we were able to inspire you for the time we have been here. Now it is time to reconnect with what matters most in life – loved ones, nature and self-care.”
Social Media Management
Effective social media management is crucial for maintaining a strong online presence. It involves overseeing all aspects of your social media accounts, including content creation, scheduling, engagement, and analytics.
Here are some key elements of social media management:
By mastering the foundations of social media, including earned social media, campaigns, management, and calendars, you can establish a strong online presence and effectively engage with your audience. Remember to consistently deliver valuable content, adapt your strategies based on audience feedback, and use analytics to track and optimize your performance.