SERP Basics

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SERP Basics

What is a SERP?

A Search Engine Result Page (SERP) is a web page that a search engine, such as Google, displays after you search for a query. The SERP contains results related to the keywords or terms that you entered, such as webpages, images, and videos. The SERP is an important tool used to find information online and includes both organic results and paid advertisements.

The higher your website ranks on the SERP, the more attention and clicks your content will receive. Studies indicate that the percentage of people who click on content on the first SERP is 82%. The second SERP drops to approximately 13%, and on the third SERP the percentage of people clicking on content is only around 5%. 

Within the first page, the first five results get 67% percent of all the clicks.

In other words, ranking within the first five results will have a tremendous impact on how many people pay attention to your site and how many click through to visit your page. The more traffic you receive, the more you will be able to increase your brand reach, your brand authority, your number of conversions and your revenue.

How can I improve my SERP?

Improving your SERP can be done in a variety of ways. The most important factors include optimizing your content for search engines, creating high-quality backlinks, focusing on keywords and phrases, and staying up to date with algorithm updates. Additionally, including internal and external links on your pages, improving site navigation and increasing page loading speeds can help enhance your SERP. Utilizing the power of social media to promote your content, interacting with customers and conducting thorough research of your competition are all valuable ways to ensure your SERP rises to the top.

Creating a strong website and ranking on the SERPs will not happen overnight. You need to have the drive to go through the steps to raise your rank, but once the project is done, you will be able to reap the benefits of online marketing.

Related: SEO: 5-Step Plan