Public Relations (PR): Satellite Tours

Public Relations (PR): Satellite Tours

A satellite media tour is a strategic public relations initiative that involves coordinating interviews with key media outlets, such as TV, radio, and print. It is a virtual media tour, where spokespeople communicate key messages to audiences across the country from one central location.

To kick off the satellite media tour, the PR team arranges a broadcast-quality studio with satellite uplink capabilities. The spokesperson(s) then participate in a series of live or pre-recorded interviews with journalists, where they provide soundbites and answer questions about a specific product, service, or topic.

One of the main advantages of a satellite media tour is its reach. It allows brands to communicate with audiences over large geographic distances. By organizing remote press conferences, product debuts, and media interviews using satellite tours, you can access several media markets concurrently. Additionally, it can provide more control over messaging, as some interviews can be pre-screened and questions can be pre-approved.