Organic SEO and PPC

Organic SEO and PPC

To leverage the synergy between organic SEO and PPC in search marketing, consider reallocating your budget towards targeting a fresh batch of keywords with your SEO efforts that have shown promising organic performance. Simultaneously, concentrate both your PPC and organic SEO strategies on these newly selected keywords until you achieve satisfactory organic rankings, then iterate this process with another set of keywords.

Related: Breaking Down Barriers: Overcoming Business and Marketing Silos for Enhanced Collaboration and Success
Related: Click-through Rate (CTR) Basics