Native Advertising

Grozina / Native Advertising

Native Advertising

What is native advertising?

Native advertising is the use of paid ads that match the look and feel of the media format in which it appears. 

For example, a native advertisement can have a faint “sponsored” link underneath the article’s image, but it looks as if it is a part of the page.

Good advertising is not about pushing your material in every direction possible, it is a process of learning exactly how to reach your target audience and to reach them well and at the right time. There are many different options available for advertising, and more often than not, a combination of different types and styles of advertising will lead to the best results.

Related: Marketing: What is a good marketing strategy?