Native Advertising

Grozina / Native Advertising

Native Advertising

What is native advertising?

Native advertising involves placing paid advertisements that seamlessly integrate with the appearance and functionality of the platform where they’re shown.

For instance, such an advertisement might be subtly labeled as sponsored content beneath an image, making it blend into the surrounding webpage.

Effective advertising isn’t about indiscriminate promotion but involves a strategic approach to engage the target audience effectively and timely. There are numerous advertising strategies at one’s disposal, and typically, employing a mix of various advertising forms yields the most favorable outcomes.

Related: Marketing: What is a good marketing strategy?