Mobile Apps

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Mobile Apps

What is the value of a mobile app?

We all know that customers are spending an increased amount of time on mobile, but what many do not realize is that the vast majority of that time is spent specifically on mobile apps. Customers spend an average of 85 percent of their time on smartphones on mobile apps, however, only an average of 5 apps per user see constant use. People do not download and use numerous apps, which means that the competition to be one of those apps is fierce.

It is even more intensified when you realize that an average of 700,000 new apps are uploaded to both the iTunes App Store and Google Play each month. That means an average of 25,000 apps per day, or almost 1,000 apps per hour, are uploaded to these two stores alone. Learning how to get your brand’s app to stand out and be found against this saturated market is increasingly important.

The value of a mobile app is immeasurable. Mobile apps can open up entirely new markets for businesses, as well as improve business operations for established companies. Mobile apps provide users with on-the-go access to content, services, and even transactions, which is why they have become essential tools for businesses. 

How do I optimize my mobile app?

Before the design stage, you must have a functioning app. Optimizing a mobile app can be a complex process, but you can significantly improve its performance by starting with the following:

First, analyze the current state of your app, including user feedback and technical analytics. Look at metrics such as load times, performance on various mobile devices, and usability. Use this information to pinpoint potential areas for improvement.

Next, make sure your app is running on the most efficient and optimized platform available. Different platforms provide varying performance, scalability, and support levels, so choose the right one for your needs.

Third, work to reduce app load times. There are many ways to speed up your app, including minifying code, optimizing assets, using compression algorithms, and cutting out unused or unnecessary features.

Fourth, use caching technologies to save valuable loading time. Additionally, it can be beneficial to use caching for application logic as well.

Finally, deploy app updates regularly to ensure you are staying ahead of new technology and trends, and taking advantage of performance enhancements. Keep track of customer feedback and use this to continually refine and optimize the experience for your users.

Mobile apps are a valuable part of the modern mobile experience. Taking the time to optimize your app will help you not only attract desired attention but retain on-the-go customers if they have a functioning app that streamlines their daily activities with no functional errors. Even more is if you can create an app that is both functional and efficient, such that the mobile app is light and is not taking too much of the user’s battery life. For this, here are additional steps to take:

  • Minimize background activity: One of the biggest culprits when it comes to battery drain is background activity. To prevent your app from constantly running in the background, limit the amount of work it does when it’s not in use. For example, you can reduce the frequency of updates or only update when the app is opened.
  • Optimize code: Efficient coding can make a big difference in how much battery life your app uses. Avoid using excessive loops, redundant processes, or overloading memory. Using optimization tools and algorithms can help ensure that your app code is as streamlined as possible.
  • Implement a dark mode: Using a dark mode in your app can help reduce battery usage, especially for apps that are used frequently in low light settings. By reducing the amount of white space and bright colors, the screen will use less power overall.

By taking these steps, you can create mobile apps that are both light and efficient, without sacrificing functionality or user experience. Not only will this improve the user experience, but it will also help conserve battery life, making your mobile app more appealing to users in the long run.

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