What is marketing automation?
Marketing automation is an approach that uses software to streamline and automate the repetitive, time-consuming tasks involved in online marketing campaigns. By automating processes like lead nurturing, social media engagement, content curation and ad retargeting, digital marketing automation can help businesses improve their marketing ROI while staying agile and efficient in today’s highly competitive market. Additionally, automation can also be used to create personalized customer experiences and newsletters, saving time and resources in customer engagement efforts.
Brands that use automation report successful numbers, with 80 percent reporting an increase in leads and 70 percent see an increase in conversions. Marketing automation also improves employee morale, as tasks become more simple and easy to complete. With such successful numbers, automation is quickly becoming implemented across all types of industries.
What is marketing automation primarily used for?
Marketing automation is used to streamline and simplify marketing such as email marketing and social media campaigns, contact tracking, lead scoring and analytics, all which increases efficiency and optimizes the lead generation, lead nurturing and lead conversion process. Marketing automation makes marketing easier and more efficient, helping businesses maximize their marketing spend and achieve better ROI.
How do I start using marketing automation?
Many different marketing automation software programs exist on the market today and some offer a free-trial. For our clients, we offer a highly intuitive and personalized one as we believe personalization is a central component to building a relationship with customers.
Related: Marketing Audits