Internal Linking

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Internal Linking

What is internal linking?

Internal linking involves the practice of connecting various pages within the same website. This strategic navigation aids in guiding visitors to additional relevant content and insights available on the site. By adeptly utilizing internal links, website owners can facilitate users in exploring more in-depth information pertinent to their interests or queries on the site.

How do you create an internal link?

Internal links should be integrated thoughtfully, aiming to provide readers with expanded knowledge on a topic or related content deemed beneficial for them. In doing so, it is advisable to configure these links to open in a new browser tab. This enhances the browsing experience by allowing readers the convenience to view the linked page later, without losing their current page, or to simultaneously keep both pages accessible for easy reference.

When adding links to your site’s content, it’s crucial that the placement feels organic. Artificial insertion of links or keyword stuffing for the sake of Search Engine Optimization (SEO) can be easily detected and may negatively impact both your site’s perceived trustworthiness and its ranking in search engine results. Therefore, maintaining a natural and purposeful approach to internal linking is key to preserving your site’s credibility and user engagement.

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