Ideal Customer Profile (ICP)

Ideal Customer Profile (ICP)

An Ideal Customer Profile (ICP) is a generalized depiction of the customer who will most benefit from your product or service, offering demographic and psychographic insights. It provides an overview of who your ideal customers are in general. On the contrary, a buyer persona is a detailed and specific characterization of an individual within that ideal customer base, taking into account their specific behaviors, motivations, challenges, and buying habits. While ICP is like a map offering a broader understanding, a buyer persona is a GPS providing specific details. Both combined enable targeted marketing strategies tailored to the needs of your ideal customers, thus promoting business growth and sales.

Related: Buyer Persona