Google Search Console

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Google Search Console

Google Search Console is a powerful tool designed to help website owners and administrators understand how their website is performing in Google’s search results. The console provides valuable information about your website’s indexing status, search traffic, and search queries. With Google Search Console, you can track your website’s performance, analyze search queries, monitor your website’s indexing status, diagnose errors and, optimize content.

Here is how to use Google Search Console:

  • Verify Your Website

Before you can use Google Search Console, you need to verify ownership of your website. To do this, follow these steps:

– Log in to your Google account and navigate to the Google Search Console website

– Click on “Add a Property”

– Enter your website’s URL and click “Continue”

– Follow the prompts to verify ownership of your site (you can choose from a variety of verification methods, such as adding a meta tag to your site’s HTML or uploading a file to your server)

  • Submit a Sitemap

A sitemap is a file that tells search engines about the pages on your website and how they are organized. Submitting a sitemap to Google Search Console can help your site get indexed more quickly and accurately. 

Here’s how to submit a sitemap:

– Click on your website’s URL in Google Search Console

– Click on “Sitemaps” in the left-hand menu

– Click on “Add/Test Sitemap”

– Enter the URL of your sitemap (it should be in XML format)

– Click “Submit”

  • Monitor Your Website’s Performance

Google Search Console provides valuable data about your website’s performance in search engine results. 

Here’s how to monitor your site’s performance:

– Click on your website’s URL in Google Search Console

– Review the “Overview” tab to see how many clicks and impressions your site is getting, as well as its average position in search results

– Click on the “Performance” tab to view detailed data about which pages and queries are driving traffic to your site

– Use this information to identify opportunities for improvement (e.g., by optimizing content for high-performing keywords)

  • Fix Errors and Issues

Google Search Console can also help you identify technical issues and errors that could be harming your site’s performance. 

Here’s how to find and fix these issues:

– Click on your website’s URL in Google Search Console

– Review the “Coverage” tab to see if any pages on your site have issues (e.g., crawl errors or mobile usability issues)

– Click on each issue to see a detailed description of the problem and steps to fix it

– Once you’ve fixed the issue, use the “Validate Fix” feature to confirm that it has been resolved

By verifying your website, submitting a sitemap, monitoring your performance, and fixing errors, you can improve your site’s visibility and attract more visitors to your content.

Monitoring your website’s performance on Google Search Console is essential to identify opportunities to improve your website’s search engine ranking.

Here is a more in-depth outline of how to monitor your website performance with Google Search Console:

  • First, log in to your Google Search Console account.
  • Click on the Performance report, which is located in the left-hand navigation menu.
  • Here, you can view data on how your website is performing on Google search results pages.
  • You’ll find various sections in the Performance report, including Total clicks, Total impressions, Click-through rate (CTR), and Average position.
  • You can set your desired time range in the Performance report to view data from a particular date range.
  • Utilize the Filters option to segment data to focus on particular keywords or pages on your website.
  • Use the comparison feature to compare data over two different time ranges or to compare different search queries or pages.
  • Check the Devices section to view performance data on desktop and mobile devices.
  • Identify any errors and issues using the Index coverage section.
  • To further analyze your website’s performance, you can export the Performance report data as a CSV file.

This information is valuable for optimizing your site and driving traffic, so you need to monitor and evaluate this information continually. 

To do this, having consistent reports is key. 

Here are a few reporting options available to help you monitor and analyze your website’s performance:

Performance Report: This report displays the number of clicks, impressions, click-through rate (CTR), and average position for your website’s pages in Google search results. You can filter this report by country, device type, and search appearance to gain a better understanding of your website’s audience and performance.

Coverage Report: This report displays any errors or issues with your website’s indexed pages in Google search results. You can also see the total number of indexed pages, the pages that have been excluded, and the pages that are eligible for indexing.

URL Inspection Tool: This tool allows you to analyze a specific page on your website and view any issues or warnings that Google may have encountered while indexing it. You can also test whether the page is eligible for indexing, view the page’s crawl status, and request a recrawl.

Sitemap Report: This report displays any sitemaps that you have submitted to Google and the status of the URLs included in them. You can also view the total number of indexed pages that were discovered through your sitemaps.

Google Search Console can provide valuable insights into your website’s performance and help you optimize your online presence for better search engine results and, ultimately, your company’s bottom line.

Related: Submitting a sitemap
Related: Sitemap: How do you make a site map?