CASE STUDY: Rebranding Katrina Moldova Boutique Gallery 

CASE STUDY: Rebranding Katrina Moldova Boutique Gallery 

BACKGROUND:

Katrina Moldova Boutique Gallery is an art gallery located on Avenida Del Sol in Boca Raton, Florida. The gallery represents a number of artists whose works are featured in prestigious public and private collections around the world. The gallery reveals new artists at established art exhibitions for collection placements throughout the world.

With a reputation for discovering and promoting talented emerging artists, the gallery had gained a loyal following of art collectors and enthusiasts, but turned to us for a new corporate identity ahead of Art Basel Miami and the Hamptons Fine Art Fair.

CHALLENGE:

While the gallery had established a strong following within the local art scene, there was a need for a revamped corporate identity. This became crucial as it aimed to enhance its visibility and create a lasting impact on the forthcoming Art Basel Miami and the Hamptons Fine Art Fair. It wanted a brand image that was distinctive yet reflective of its ethos and artistic offerings.

PROCESS:

Our first step was an intensive exploration of the gallery’s past, its vision, principles, and an analysis of current market trends and competition. This helped us form a well-informed approach towards our designing process. Consequently, we conceived several design schemes that echo the gallery’s creative perspective and brand temperament.

RESULTS:

The new logo and corporate branding successfully elevated the gallery’s brand identity and positioned it as an emerging gallery in South Florida, as well as captured a new audience in New York. The clean and sophisticated design reflected the gallery’s commitment to showcasing contemporary art while also appealing to a broad audience. 

IMPACT:

Since the launch of the new corporate identity, the gallery has seen increased visibility and interest from art collectors and enthusiasts. The branding has been well received and used in various promotional materials, including the website, social media, events and art exhibitions. Overall, our efforts have helped Katrina Moldova Boutique Gallery to continue to build its reputation as a destination for exceptional contemporary art in South Florida and beyond.