CASE STUDY: Maximizing Returns and Overcoming Digital Roadblocks for Atlas Facilities Maintenance
CASE STUDY: Maximizing Returns and Overcoming Digital Roadblocks for Atlas Facilities Maintenance
BACKGROUND:
Atlas Facilities Maintenance, a well-established commercial cleaning and facilities management company, boasts an impressive clientele, including names like USPS and AT&T, across Oregon, Washington, and California. However, despite their well-established presence in the physical realm, their digital presence was struggling with low returns from their digital advertising efforts and a complete blockage of their website URL on all social media platforms. The challenge lay in addressing these issues and boosting the company’s digital reach and profits.
CHALLENGE:
Despite their physical prowess in the industry, Atlas Facilities Maintenance was faced with digital marketing challenges. Their major hurdles included a blocked website URL across all social media platforms for not adhering to industry best practices and limited returns from their existing digital advertising strategies. Moreover, low-quality leads were reducing potential engagement and conversion.
PROCESS:
Grozina was brought onboard to provide expert digital marketing solutions. The first step was to run a series of highly efficient Google Ads campaigns that would deliver a significant boost to their returns. Simultaneously, a detailed probe into the URL blocking issue was initiated to rectify and prevent it in the future. Parallelly, Grozina worked to overhaul their content strategy with engaging blog content and redesigned quarterly newsletters aimed at improving lead quality and driving engagement. These multi-pronged approaches worked to elevate their overall digital presence.
RESULTS:
Despite a protracted resolution process for the URL issue, Atlas Facilities Maintenance reaped significant benefits from the collaboration. The company realized a massive annualized Return On Advertising Spend (ROAS) of 25,762.93%, translating into amplified returns. Further, with enriched blog content and a reimagined newsletter, engagement metrics saw a definite improvement.
IMPACT:
Grozina’s efforts not only resulted in Atlas Facilities Maintenance unblocking their website across all social media platforms, but also witnessed a transformation in their digital advertising effectiveness. The monumental ROAS boost facilitated a healthier bottom line for the company, while improved content increased customer engagement. The digital makeover improved the overall stakeholder relations, paving the way for a strengthened digital presence and maximized returns in the future.
