CASE STUDY: From Foil Balloons to Online Comics, How Grozina Helped Gemma Gené Build Her Brand Through Art and PR

CASE STUDY: From Foil Balloons to Online Comics, How Grozina Helped Gemma Gené Build Her Brand Through Art and PR

BACKGROUND:

Gemma Gené is an acclaimed artist and illustrator recognized in esteemed art circles of New York. Although her unique perspective on mundane objects received appreciation in art galleries, it was her digital imprint through the online comic, @157ofgemma, which truly stood out. We identified that the web comic offered an avenue for Gené to expand her audience reach.

CHALLENGE:

The key challenge we faced was enhancing Gemma’s online visibility and popularity, driving her work to the spotlight. Gemma’s heartening depiction of her life with her pug Mochi in her comics had great potential. However, reaching the masses and connecting with them on a larger scale required a strategic plan and deliberate actions.

PROCESS:

To meet the challenge, we commenced by networking with influencers within the dog-loving community, providing exposure to Mochi’s comic illustrations and hence directing followers back to @157ofgemma. The turning point in Gemma’s online journey came when we made an outreach to the Huffington Post, for which we created a press release encapsulating Gené’s accolades in the art sphere and her escalating popularity on social media. This attracted the news giant’s attention towards Gené’s exceptional talent.

RESULTS:

Following our press release, the Huffington Post, which boasts an impressive 130 million visits per month, published a feature on Gemma. This substantial publicity fueled significant web traffic to @157ofgemma, marking a spike in her popularity.

IMPACT:

Through our strategic approach, we succeeded in not only increasing Gené’s digital presence but also reinforcing her standing as a prominent artist. Today, Gemma’s Instagram boasts more than 350K followers and she continues to engage audiences globally with her distinctive artistic creations. Her journey from just a regular artist to an Internet sensation has been truly extraordinary, showcasing how a tactical blend of art and PR can yield outstanding results.