CASE STUDY: Bringing Hanson into the Digital Age, Art Exhibition Success After Decade Long Hiatus

CASE STUDY: Bringing Hanson into the Digital Age, Art Exhibition Success After Decade Long Hiatus

BACKGROUND:

Hanson was a talented artist who had been out of the spotlight for many years. She had a successful career in the past, but had not been actively exhibiting her work for over a decade. Her reluctance to adapt to the digital space had left her behind, and she was struggling to get back on her feet.

CHALLENGE:

Hanson wanted to re-establish her artistic career and create a niche in the highly digitized and competitive art industry. The primary obstacle was that she had no digital presence. To succeed in the art world, she needed to understand how to harness the power of digital marketing, reach out to her existing audience and potentially gain a new fan base.

PROCESS:

We began by understanding Hanson’s current situation and creative aspirations. We recognized that there was a lot of work to do given her reluctance to digital platforms. Our primary focus was to re-launch her work, primarily through exhibits at esteemed galleries. With our contacts in the art world and understanding Hanson’s artistic vision, we crafted an appealing pitch that secured her spots at several art exhibitions. We provided her with exposure by effectively leveraging our industry relationships and networks.

RESULTS:

Despite the compromise of not having a large online presence, the results of our marketing strategy attracted a wave of new fans, and Hanson was able to successfully relaunch her career.

IMPACT:

Through our combined efforts and strategic approach, Hanson was not only able to relaunch her art career but also extend her fan base. This newfound success paves the way for her potential transition into the digital age. This case underlines the impact of professional network and well-crafted marketing strategy even in the face of digital absence. Moving forward, we hope to help Hanson cultivate an active online presence to further increase her visibility and boost her success in the art world.