Title Tag

What is a Title Tag?

A title tag serves as the headline displayed beneath the URL in the search engine results page (SERP), playing a pivotal role in attracting user clicks. For instance, the title tag: <title>Grozina – Marketing and Public Relations</title> would be showcased as:

How do you write a title tag?

Crafting an efficient title tag is integral for a webpage’s search engine optimization (SEO) and enhancing the user’s experience by succinctly summarizing the page’s content. It is visible in the browser tab, on SERPs, and when shared on social media platforms. To write an effective title tag, incorporate pertinent keywords, maintain an optimal length, ensure it’s compelling, distinct, and closely matches the page’s content, and regularly assess and fine-tune it according to the page’s performance metrics.

Related: Meta descriptions
Related: Alt text