CASE STUDY / Hoopstery’s Slam Dunk, Positioning Functional Art Within the Luxury Design Market BACKGROUND Hoopstery is a Miami-based luxury basketball hoop brand founded by Kseniia Matiakubova. The company creates sculptural basketball hoops for private estates, luxury hotels, and boutique commercial spaces.  At the time … Continue reading CASE STUDY: Hoopstery’s Slam Dunk, Positioning Functional Art Within the Luxury Design Market