Most people can see a drastic change in a way that a particular brand, destination or business was presented, marketed or appeared, then suddenly changed and led to a new customer base or a different demographic.
Brand repositioning is when a company changes the status of its company in the marketplace and is usually due to a significant loss in customers, finances, negative associations, mixed messaging or internal influences. Sometimes, it’s just to update its identity from time to time to reflect a more modern personality.
Some brands experience a downward change in pricing that allows them to reach new consumers and increase sales, and some brands experience an upward change in prices that also reach new consumers and increase sales. It all depends on the brand, it’s story and how it is able to market and articulate itself – low or high price.
With any marketing, advertising or branding strategy, the most successful ones are the ones that are honest and sincere. A change in a brand identity and significant spending in advertising dollars to attract and engage new consumers will only lead a company as far as what is truly behind it. Brands that give products away, profits away or position themselves as sustainable are only successful because they are sincere. There are far too many companies that try this strategy and fail simply because they do it for the wrong reasons.
To engage your audience locally, regionally, nationally or internationally, you must know how to articulate your brand in a captivating enough way to create change in consumer behavior and perception, despite the variety of different cultures, forms, language and communication barriers. Done right, clients will come to you instead of you having to go to them.
From narrative development to copywriting and detailed editing, we go through all the data and content and we find the information that is fundamental to the success of your business. We develop your story and we make it work for your audience in Russia, just as well as to the one in the U.S.
Get in touch button.