Advertising

Grozina / Advertising
Advertising

Marketing agencies are consistently being driven to find new and effective ways of putting ads out for clients in the most cost-effective way. Depending on your industry and the market landscape, there are several ways to target customers. 

At Grozina, we evaluate your company and audience to determine the correct combination of messaging and media required on which to advertise in order to reach these results: Atlas Facilities Maintenance, Nautical Ventures and Green Oxen.

Your advertising campaign can consist of both traditional and digital platforms:

  • PPC (Facebook Ads, LinkedIn Ads or Google Ads, based on search intent and for retargeting)
  • EVENT SPONSORSHIP for connection
  • BILLBOARD ADVERTISEMENTS (traditional or digital such as in airports)
  • EMAIL NEWSLETTER ADVERTISING
  • MAGAZINE AND NEWSPAPER ADVERTISING
  • AUDIO, RADIO AND PODCAST for local appeal
  • STANDARD TV, STREAMING TV (such as Roku) AND VIDEO (YouTube) for visual representation
  • GEO-FENCING AND GEO-TARGETING to mobile phones
  • NATIVE ADVERTISING

After the creative development of your ad and your advertisement plan, media buying begins – the process of purchasing ad space across various channels and platforms and often uses manual bidding, direct buying, programmatic buying and real-time bidding strategies to maximize the budget’s ROI.

Depending on the approach, your media plan may be continuous (frequent and consistent basis), flighting (has pauses in advertising due to seasonality) or pulsing (a combination of low-intensity and high-intensity) to provide the biggest impact, depending on what is best in your industry at a given point of time.

Whether your strategy is digital or not, the best measure for success is always determined by whether you had an increase in customers and overall annual revenue.