The marketing landscape is competitive, and more and more businesses are spending their marketing dollars on advertising. More importantly, marketers need to not only create and design an advertising message that stands out, but in front of the right audience, at the right time and on the right platform to obtain the best possible results.
At Grozina, we evaluate your company and audience to determine the correct combination of messaging and media required on which to advertise in order to reach your target audience in an impactful way that will build your reputation with long-term effects.
Depending on the scope of work and budget, your advertising campaign can consist of both traditional and digital platforms:
- SOCIAL MEDIA ADS (Facebook Ads or Google Ads, for example)
- EVENT SPONSORSHIP
- BILLBOARD ADVERTISEMENTS (traditional and digital)
- EMAIL NEWSLETTER ADVERTISING
- MAGAZINE AND NEWSPAPER ADVERTISING
- AUDIO, RADIO AND PODCAST
- STANDARD TV, STREAMING TV (such as Roku) AND VIDEO (YouTube)
- GEO-FENCING AND GEO-TARGETING to mobile phones
- NATIVE ADVERTISING
After the creative development of an ad and your advertisement plan, media buying begins – the process of purchasing ad space across various channels and platforms and often uses manual bidding, direct buying, programmatic buying and real-time bidding strategies to maximize the budget’s ROI.
Depending on the approach, your media plan may be continuous (frequent and consistent basis), flighting (has pauses in advertising due to seasonality) or pulsing (a combination of low-intensity and high-intensity) to provide the biggest impact, depending on your industry.
Whether your strategy is digital or not, the best measure for success is always determined by whether your had an increase in customers and overall annual revenue.